Another fine ad, this one containing some surprises--recognize that issue of Jonah Hex and Other Western Tales? Nope, me either!
Since the last ad promoted the third issue of Hex, it's safe to assume that this is a never published fourth issue! It seems strange that DC would prepare this issue--complete with cover painting--and have it ready enough to be advertised and then never release it.
I mean, it was just a digest title. This was before reprint fees kicked in for writers and artists, so this issue must have been very cheap to produce. Even if you thought it would bomb, would it have been that big a loss?
We may never know. But I what we do know is that Santa was promising something he would never deliver...
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